From the moment you arrive in Marrakech, you’ll get the distinct feeling you’ve left something behind – a toothbrush or socks, maybe? But no, what you’ll be missing in Marrakech is predictability and all sense of direction. Never mind: you’re better off without them here. Marrakech is too packed with mind-boggling distractions and labyrinthine alleyways to adhere to boring linear logic. If you did have a destination, you’d only be waylaid by snake charmers, out-of-control donkey carts, trendy silver leather poufs and ancient Berber cures for everything from relationships to rent.

Start at the action-packed Djemaa el-Fna, and if you can tear yourself away from the castanet-clanging water-sellers and turbaned potion-sellers, head into Marrakech’s maze of covered market streets. Marrakesh’s souqs are like a cold riad plunge pool on a scorching July day: nothing quite prepares you for the shock. Dive in headfirst at any street headed north off the Djemaa el-Fna, and with any luck you’ll emerge exhilarated and triumphant some hours later, carpet in tow.

While you’re in the heart of the Medina, you may come upon a palace museum, stay in a riad guest-house, and venture a dish of piping-hot snails. But it’s worth leaving the charms of the old city occasionally for dinner, drinks, art galleries and fixed-price boutique shopping in the ville nouvelle (the new town). Go with the flow, and become an honorary Marrakchi bahja (joyous one).